1. Introduction
Welcome to Ivy Tutoring ("we," "our," or "us"), operated by Ivy Tutoring, LLC. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.ivytutoring.net, use our tutoring services, or communicate with us. This is the privacy policy for Ivy Tutoring; it is also available at www.ivytutoring.net/privacy.
2. Information We Collect
Personal Information You Provide
We collect information that you voluntarily provide to us when you:
- Fill out our intake form or contact forms
- Register for tutoring services or book a strategy call
- Schedule tutoring sessions
- Communicate with us via email, phone, text message or WhatsApp
- Use our student learning platform, question banks or study tools
- Subscribe to our newsletter or marketing communications
This information may include:
- Name (first and last)
- Email address
- Phone number
- Grade level, school and academic information
- Test scores, practice-exam results, exam dates and academic performance data
- Parent or guardian information (if applicable)
- Session notes, recaps and recordings (see “Session Recordings” below)
- Payment information (processed securely by Stripe; we do not store full card numbers)
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and usage, including:
- IP address
- Browser type and version
- Device type (mobile, tablet, desktop)
- Operating system
- Pages visited and time spent on pages
- Referring website
- Click data and navigation patterns
- UTM parameters and campaign attribution data
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our tutoring services
- Match students with appropriate tutors
- Schedule and coordinate tutoring sessions and group classes
- Build study plans, progress reports and score reports
- Process payments and manage billing
- Communicate with you about your tutoring sessions
- Send you educational materials, updates, and promotional content (with your consent)
- Respond to your inquiries and provide customer support
- Analyze usage patterns to improve our website and services
- Detect, prevent, and address technical issues or fraud
- Comply with legal obligations
4. How We Share Your Information
We do not sell your personal information. We share it only as described below.
Service Providers
We work with service providers (processors) that handle personal information on our behalf, under our instructions, to help us operate our business:
- Stripe: Payment processing
- Airtable: Customer relationship management and student records
- Vercel: Website hosting and infrastructure
- Google: Google Workspace (including Gmail and calendar) and Google Analytics (website analytics)
- Cal.com: Scheduling and booking
- Zoom: Online sessions and group classes, including cloud recordings
- Twilio: SMS text messaging
- WhatsApp (Meta): Messaging and program group chats
- Resend and Gmail: Transactional and marketing email
- n8n (self-hosted): Workflow automation that runs on a server we operate
- Firebase and Supabase: Our student learning platform (accounts, practice results and study tools)
- YouTube: Embedded videos, served in YouTube’s privacy-enhanced mode (youtube-nocookie.com)
- OpenAI, Anthropic and Google Gemini: AI providers that help generate study plans, progress reports and study-tool responses
AI Processing
Student scores, practice results, session notes and reports may be processed by AI providers (OpenAI, Anthropic and Google Gemini) to generate study plans, progress reports and other learning materials. These providers process this information on our behalf to deliver our services; we do not sell it to them. AI-generated content is reviewed or used by our team and tutors as a study aid and is not a guarantee of any result.
Tutors
We share necessary student information with assigned tutors to facilitate effective tutoring sessions, including name, contact details, grade level, subject focus, exam date, scores and relevant academic information.
Legal Requirements
We may disclose your information if required by law, in response to valid legal requests by public authorities, or to protect our rights, our tutors and our students. If our business is sold or transferred, your information may be transferred to the successor under this Privacy Policy.
5. SMS, WhatsApp Messaging & Mobile Information
If you provide your mobile phone number and opt in to receive messages from Ivy Tutoring (for example, by checking the SMS consent box on one of our booking or consultation forms at ivytutoring.net), we collect your phone number and your opt-in consent in order to send you SMS and WhatsApp messages about bookings, consultation and session reminders, schedule changes, invoice or billing status, and Ivy Tutoring offers.
No mobile information will be shared with third parties or affiliates for their marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service and message delivery (for example Twilio and WhatsApp), is permitted only as necessary to deliver the messages you have requested. All other use categories described in this Privacy Policy exclude text messaging originator opt-in data and consent; text messaging originator opt-in data and consent will not be shared with any third parties.
- Consent to receive messages is optional and is not a condition of purchasing any tutoring services.
- Message frequency varies based on your bookings and account activity.
- Message and data rates may apply.
- You can opt out at any time by replying STOP to any message. Reply HELP for help, or contact us at Blake@ivytutoring.net.
For full details, please see our SMS & Messaging Terms.
WhatsApp Group Chats
- Enrolled students may be added to a WhatsApp group for their program and to a group with their tutor.
- Members of a WhatsApp group can see each other’s names (as set in WhatsApp) and phone numbers.
- Anyone can leave a group, or ask us not to be added, at any time; this does not affect your enrollment.
- For students under 18, a parent or guardian consents to group membership and may join the group.
6. Session Recordings
- What we record: Tutoring sessions, group classes and calls, including strategy calls, may be recorded for quality and training, and so students can review them.
- Where recordings are stored: In Zoom cloud recording storage or in our own secure storage.
- How long we keep them: About 12 months, after which they are deleted, unless we need to keep a recording longer because of a dispute or a legal reason.
- Who can access them: Access is limited to Ivy Tutoring staff and the student’s tutor (and the student, when we share a recording with them).
- Minors: Recordings of students under 18 are never published.
- Publishing: We ask for consent before publishing any recording of an adult student.
- How to opt out: Tell your tutor before or at the start of a session, or email Blake@ivytutoring.net. Your opt-out is honored from that point forward.
7. Cookies and Analytics
We use cookies and similar technologies to:
- Keep you logged in (if applicable)
- Remember your preferences
- Understand website traffic and how pages are used
- Measure which pages and campaigns bring visitors to our site
We use Google Analytics for analytics only. We do not run advertising pixels on our website and do not use your information for targeted or cross-context behavioral advertising. Embedded videos load from YouTube’s privacy-enhanced domain (youtube-nocookie.com). You can control cookies through your browser settings, and you can opt out of Google Analytics with Google’s browser add-on. Disabling cookies may affect website functionality.
8. Data Security
We implement appropriate technical and organizational security measures to protect your personal information, including encryption, secure servers, and access controls. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
9. Data Retention
- Accounts and student records: Kept while you are an active client and for a reasonable period afterward as needed for legal, tax, accounting and dispute purposes.
- Session recordings: About 12 months, then deleted (unless needed for a dispute or legal reason).
- Leads who never enroll: Contact and inquiry information is deleted on request.
When information is no longer needed, we securely delete or anonymize it.
10. Your Privacy Rights
Depending on your location, you may have the following rights:
- Access: Request access to your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Opt-out: Opt out of marketing communications
- Data portability: Request a copy of your data in a portable format
- Restriction: Request restriction of processing
To exercise these rights, please contact us at Blake@ivytutoring.net
11. Children’s Privacy
Many of our students are minors, so we do collect information about students under 18. We do not provide services to children under 13 without a parent or guardian, and we collect information about a child under 13 only from, or with the consent of, their parent or guardian. Students aged 13–17 are enrolled by a parent or guardian, who agrees to our Terms of Service on the student’s behalf. Parents or guardians may review, correct, or delete their child’s information, or ask us to stop collecting it, by contacting us at Blake@ivytutoring.net.
12. California Privacy Rights (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, gives you the right to:
- Know what personal information we collect, use and disclose, and to receive a copy of it;
- Delete personal information we have collected from you;
- Correct inaccurate personal information;
- Limit our use and disclosure of sensitive personal information; and
- Opt out of the sale or sharing of personal information.
We do not sell personal information, and we do not share personal information for cross-context behavioral advertising. We use sensitive personal information (such as account log-in details) only to provide our services. We honor Global Privacy Control (GPC) browser signals as a valid request to opt out of sale or sharing for that browser.
How to make a request: Email Blake@ivytutoring.net or call 479-236-2439. To protect your information, we will verify your identity by matching information you provide (such as your name, email and phone number) with our records before acting on a request. You may use an authorized agent to make a request for you; we may ask the agent for proof of your signed permission and may ask you to verify your identity directly. We will not discriminate against you for exercising any of these rights.
13. International Data Transfers
Your information may be transferred to and processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. We encourage you to review this Privacy Policy periodically.
15. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us: